The World's #1 Source for Penis Outfits
» Marketing
A look at the seasonal marketing of condoms to college students:
Pam Piligian, a senior vice president, group account director, at Fitzgerald+CO, which created advertising for Durex condoms, said campus promotions involve young people at a booth or strolling around and handing out coupons, condoms and condom-themed giveaways like bumper stickers and baby-doll T-shirts.
Durex also boasts on one of its Web sites that it is “the world’s No. 1 source for penis outfits” and displays an array of printable paper-doll-inspired cutouts, including a red cape and golden crown, and a tuxedo for sorority and fraternity formals.
Mr. Daniels said that at Trojan’s live events, students end up chanting the Trojan theme song, high-fiving Trojan representatives and taking posters to slap up on their dorm room walls.
Here’s Your Syllabus, and Your Condom
