T&A and Games
» Marketing
That T&A is used to sell games to the largely male audience for them strikes me as no great surprise. They just do it more colorfully than the sellers of mouth wash and soap. But within the gaming industry itself it appears to be a forever absording theme:
When it comes to advertising sex in games, most companies are not very subtle about it. More than a few medieval RPGs have featured attractive ladies equipped in revealing armor with a caption reading (or implying) something like, “Come hither on adventurer.” Majesco’s Bloodrayne ads have been even less subtle, talking about her physical assets and fighting night walkers while looking like a street walker. Finally, the Dead or Alive series is often shamelessly sexual, with ads that are perhaps even more gratuitous than the game itself (check out the most recent trailer for Dead or Alive Xtreme 2, a game that looks more and more like soft-core porn every time GameDaily BIZ sees it).
Comments
Hey, I sell sex, and I kinda get overwhelmed by the sex, sex, sex that seems to be the oil in every engine out there. We do —at times— tend to be a society obsessed.
My nephew is a big gamer as is a friend’s husband. And even games you wouldn’t consider overtly sexy have their “things” here and there.
Then again, they’re only giving us what we want. At least I’d imagine that is what they are doing. I meant they do what to make money, right? And they are going to do what it takes to make money? Which is give the BUYING PUBLIC what it wants.
Though you’d think these same buyers would wise up, connect the dots…between what they purchase on the legit and what they condemn and “indecent and obscene.”
sigh
Posted by: Angela st. lawrence | October 30, 2006 4:42 PM