Surprise Billboards
» Marketing
Surprise Parties - a sex toy company - decided to promote its products on billboards.
The ad the company decided to place on the billboards shows the seven senior managers—all of them dressed in pink except Rhea, who dons white—somehow managing to look maternal and professional at the same time. On one side of the ad is a gift bag loaded with containers suggesting softness and sweetness. Pink rose petals litter the background. Above the seven women is Surprise Parties’ tagline, “Stop Faking it!” The innocuous ad contains nary a hint of sex, profanity or gender bending.
In some areas there were a few difficulties.
A Mt. Juliet sex-toy company finds it difficult to advertise
