Do Condoms Make You Sexy?
» Marketing
A condom companies promotional efforts suggest that even the most unlovable, unwanted men can bed a beautiful woman if he just promises her sex without danger of producing a baby.
Trojan’s new ad campaign features a bunch of attractive women unhappily surrounded by a group of pigs. Literally. Sipping drinks and staring at the wall, the women try their best to ignore the pigs’ pick-up lines, until one of the porkers heads over and buys a condom. Like the classic frog-to-prince transformation, the promise of safe sex turns Mr. Piggy into Mr. Hottie, and he gets the girl.
Anything that gets men to wear condoms is a good thing of course. But is there really any reason to suspect that this advertising would have that effect?
