Enzyte claims shrink
» Libido
The advertising campaign for Enzyte, America’s most notorious penis enlargement miracle product, grows steadily less tumescent.
“Maximize the pleasure,” says the Enzyte ad that ran in Men’s Health magazine in late 2001. “Over the course of the eight-month program, your erectile chambers, as well as your penis, will enlarge up to 41 percent.” Enzyte’s “success rate,” the ad said, was 98.3 percent.
But with each passing year, Berkeley has reined in the claims. Today, the company simply labels Enzyte, perhaps the most widely advertised product of its kind, as a “natural male enhancement” for “firmer, fuller-feeling erections.”
Berkeley toning down Enzyte ads
Also: Chronology of Enzyte advertising claims
