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Craig Newmark explains why Craiglist’s personal ads are free:
Five or so years ago, I asked people what it was they’d like us to charge for. The answer was to charge those people who would otherwise be paying more, for less effective advertising. The consensus was to specifically charge for real estate and job postings. … People have suggested we charge for personals as a way to improve quality; but there’s no consensus.
Online Personals Watch Interview - Craigslist Founder, Craig Newmark
